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Arli, D and Tan, LP and Tjiptono, F and Yang, L, “Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness”, International Journal of Consumer Studies, 42 (4) pp. 389-401. ISSN 1470-6423 (2018) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/127251
Digital Object Identifierdoi:10.1111/ijcs.12432
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Number of Times Cited93