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Rajaguru, R and Hassanli, N, “The role of trip purpose and hotel star rating on guests’ satisfaction and WOM”, International Journal of Contemporary Hospitality Management, 30 (5) pp. 2268-2286. ISSN 0959-6119 (2018) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupOther commercial services and tourism
Research Objective FieldHospitality services
Visit Item on eCitehttp://ecite.utas.edu.au/127390
Digital Object Identifierdoi:10.1108/IJCHM-01-2017-0044
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Number of Times Cited37