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Mortimer, G and Fazal-E-Hasan, SM and O'Donnell, KA and Strebel, J, “Measuring the experience of off-price fashion shopping: scale development and validation”, Journal of Fashion Marketing and Management, 22 (4) pp. 454-475. ISSN 1361-2026 (2018) [Refereed Article]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/127405
Digital Object Identifierdoi:10.1108/JFMM-01-2018-0005
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Number of Times Cited3