| Lehman, K and Fillis, I, “Survive in the art world: market the brand, sell the product”, The Conversation, The Conversation Media Group Ltd, Australia, 4 August 2014 (2014) [Magazine Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/130279 |
