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Grimmer, L, “Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture)”, Summer School Program, University of the Third Age (U3A), The Philip Smith Centre, Hobart, 31 January 2019 (2019) [Media Interview]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/130531