| Grimmer, L, “Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture)”, Summer School Program, University of the Third Age (U3A), The Philip Smith Centre, Hobart, 31 January 2019 (2019) [Media Interview] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/130531 |
