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Mckercher, B and Hardy, A and Aryal, J, “Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia”, Journal of Travel and Tourism Marketing, 36 (7) pp. 823-834. ISSN 1054-8408 (2019) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupTourism
Research FieldTourism marketing
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupTourism services
Research Objective FieldTourism infrastructure development
Visit Item on eCitehttp://ecite.utas.edu.au/130595
Digital Object Identifierdoi:10.1080/10548408.2019.1580243
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Number of Times Cited7