| Narendran, R and Narendranathan, M, “Influence of pharmaceutical marketing on prescription practices of physicians”, Journal of the Indian Medical Association, 111 (1) pp. 47-50. ISSN 0019-5847 (2013) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/130945 |
