| Torugsa, A and Yawised, K and O'Donohue, W, “Social Customer Relationship Management in Small and Medium Enterprises: Overcoming Barriers to Success”, Management Science: Foundations and Innovations, Springer Nature, C Machado, JP Davim (ed), Cham, Switzerland, pp. 157-182. ISBN 978-3-030-13228-6 (2019) [Research Book Chapter] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Strategy, management and organisational behaviour |
| Research Field | Innovation management |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Technological and organisational innovation |
| Visit Item on eCite | http://ecite.utas.edu.au/132098 |
| Digital Object Identifier | doi:10.1007/978-3-030-13229-3 |
