| Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, “A case for more integrative multi-disciplinary marketing education”, European Journal of Marketing, 32 (9/10) pp. 803-812. ISSN 0309-0566 (1998) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/13221 |
