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Mortimer, G and Mathmann, F and Grimmer, L, “The Ikea effect: how we value the fruits of our labour over instant gratification”, MarketingMag, Niche Media, Melbourne, Australia, 25 April (2019) [Magazine Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/132226