Mortimer, G and Mathmann, F and Grimmer, L, “The Ikea effect: how we value the fruits of our labour over instant gratification”, MarketingMag, Niche Media, Melbourne, Australia, 25 April (2019) [Magazine Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Wholesale and retail trade |
Visit Item on eCite | http://ecite.utas.edu.au/132226 |