| McManus, L, “Development of a segmental customer profitability analysis system in an Australian telecommunications company: an innovation action research case study”, Proceedings of the Fourth Asia Pacific Interdisciplinary Research in Accounting Conference, 4-6 July, Singapore, pp. 1-27. (2004) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Accounting, auditing and accountability |
| Research Field | Accounting theory and standards |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/133490 |
