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Research Output Details
| Yang, L and Rajaguru, R and Kumar, S, “Investigating source differences of online reviews in an emerging market”, 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 696-700. ISSN 1447-3275 (2019) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/136389 |