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Yang, L and Rajaguru, R and Kumar, S, “Investigating source differences of online reviews in an emerging market”, 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 696-700. ISSN 1447-3275 (2019) [Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/136389