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Mortimer, G and Fazal-e-Hasan, SM and Grimmer, M and Grimmer, L, “Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions”, Journal of Retailing and Consumer Services, 55 pp. 1-13. ISSN 0969-6989 (2020) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldWholesale and retail trade
Visit Item on eCitehttp://ecite.utas.edu.au/137956
Digital Object Identifierdoi:10.1016/j.jretconser.2020.102115
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Number of Times Cited29