Web Access Research Portal
Research Output Details
| Howarth, J and D'Alessandro, S and Johnson, L and White, L, “MOOCs to university: a consumer goal and marketing perspective”, Journal of Marketing for Higher Education, 27 (1) pp. 144-158. ISSN 0884-1241 (2017) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/138316 |
| Digital Object Identifier | doi:10.1080/08841241.2017.1306603 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 10 |