Martinez-Lopez, FJ and Anaya-Sanchez, D and Esteban-Millat, I and Torrez-Meruvia, H and D'Alessandro, S and Miles, M, “Influencer marketing: brand control, commercial orientation and post credibility”, Journal of Marketing Management pp. 1-27. ISSN 0267-257X (2020) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/141143 |
Digital Object Identifier | doi:10.1080/0267257X.2020.1806906 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 27 |
Number of Downloads | 130 |