| Walker, RH and Hocking, A, “Towards defining and measuring service quality”, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Management |
| Visit Item on eCite | http://ecite.utas.edu.au/145 |
