Web Access Research Portal
Research Output Details
| Mortimer, G and Grimmer, L and Grimmer, MR, “The 'martyrdom effect': why your pain boosts a charity's gain”, The Conversation, The Conversation Media Group Ltd, Australia, 16 July 2021 (2021) [Newspaper Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer behaviour |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/145337 |