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Research Output Details
| Potdar, B and Chen, J and Waseem, D and Khosa, A, “Exploring the metrosexual and spornosexual market segments: a research agenda”, Proceedings of the 36th Annual Conference of the British Academy of Management, 31 August - 2 September 2022, Manchester, United Kingdom (2022) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer behaviour |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/152971 |