| Francis, H and Walker, RH, “Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing”, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/20414 |
