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Research Output Details
| Hall, LE and Wickham, MD, “The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster”, Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Manufacturing |
| Research Objective Group | Transport equipment |
| Research Objective Field | Nautical equipment |
| Visit Item on eCite | http://ecite.utas.edu.au/30444 |