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Grimmer, MR and Hanson, DJ, “Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002”, Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/30537