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Research Output Details
Grimmer, MR and Hanson, DJ, “Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002”, Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/30537 |