| Lehman, KF, “Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers”, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/35673 |
