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Research Output Details

Lehman, KF, “A Rose by any other Name”, Marketing, Grant Arnott, Victoria, 1, 10 (2005) [Magazine Article]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/36531