| Lehman, KF, “Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum”, Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2118-2124. ISBN 0-9752272-1-1 (2006) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/41469 |
