| Wickham, MD and Hall, LE, “An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster”, The Journal of Marketing Communications, 12 (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Transport |
| Research Objective Group | Water transport |
| Research Objective Field | Water safety |
| Visit Item on eCite | http://ecite.utas.edu.au/41478 |
| Digital Object Identifier | doi:10.1080/13527260600615600 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 10 |
| Number of Downloads | 12 |
