Lehman, KF, “Tool-kit for developing a regional brand”, AMI Presentation, Australian Marketing Institute, AMI Breakfast Seminar Series, 1, 1 (2006) [Report of Restricted Access] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/44464 |