Web Access Research Portal
Research Output Details
| Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D, Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill, Sydney, pp. 655. ISBN 9780074716922 (2007) [Authored Other Book] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/48913 |