| Hall, LE and Wickham, MD, “Organising IMC roles and functions in the business-to-business network environment”, Journal of Marketing Communications, 14 (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/52034 |
| Digital Object Identifier | doi:10.1080/13527260701789775 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 10 |
