| Lehman, KF, “Investigating the role of marketing in museum management”, Proceedings of the 7th International Colloquium on Non-Profit, Social and Arts Marketing, September 18, 2008, London, pp. 1-6. (2008) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/53162 |
