| Wickham, MD and O'Donohue, W and Hanson, DJ, “Conceptualising the employment value proposition: The role of the extended marketing mix”, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 1863081445 (2008) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Human resources and industrial relations |
| Research Field | Human resources management |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/53387 |
