| Cahoon, SC, “Researching using telephone surveys: an effective means of increasing response rates with senior managers”, Marketing in Dynamic Environments: Contemporary Research Advances, Athens Institute for Education and Research , Cleopatra Veloutsou & Nicolas Papadopoulos (ed), Athens, pp. 393-404. ISBN 978-960-6672-30-9 (2008) [Research Book Chapter] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in commerce, management, tourism and services |
| Visit Item on eCite | http://ecite.utas.edu.au/55649 |
