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Research Output Details
| Cahoon, SC and Notteboom, T, “Port marketing tools in a logistics -restructured market environment: the quest for port loyalty”, IAME: Proceedings of the International Association of Maritime Economists, 2-4 April 2008, Dalian, China, pp. 1-19. (2008) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Transport |
| Research Objective Group | Water transport |
| Research Objective Field | Port infrastructure and management |
| Visit Item on eCite | http://ecite.utas.edu.au/55909 |