| Wickham, MD, “Thana-marketing strategy: Exploring the 8Ps that dare not speak their name”, International Journal of Business Strategy, 9 (1) pp. 194-201. ISSN 1553-9563 (2009) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/57627 |
| Number of Downloads | 710 |
