Lehman, KF, “A marketing approach to regional development: Using the creative industries as a branding tool”, 3rd Intrenational ACME Workshop, BEM-Bordeaux Management School, France, 1, 1 (2009) [Report of Restricted Access] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/60158 |