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Research Output Details
| Wickham, MD and Wong, TL, “The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China”, Abstracts of the 6th International Colloquium - Academy of Marketing, April 9-11, 2010, Barcelona, pp. 1-1. (2010) [Conference Extract] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/63042 |