| Lehman, KF and Leighton, D, “The development of a hedonistic experience brand: Australia's MONA”, Proceedings of the Academy of Marketing Conference 2010, July 2010, Coventry, pp. 153-165. ISBN 978-1-84600-0317 (2010) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/64383 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Downloads | 7 |
