Web Access Research Portal
Research Output Details
Lehman, KF, “Pura Milk Branding”, ABC Radio Interview, ABC Radio, Tasmania, 1, 1 (2010) [Media Interview] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/66093 |