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Woolley, M and Grimmer, M, “Consumer attitudes towards green marketing messages: Environmental versus personal benefits”, Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-20. ISBN 1877040819 (2010) [Refereed Conference Paper] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/66202 |
Number of Downloads | 8 |