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Woolley, M and Grimmer, M, “Consumer attitudes towards green marketing messages: Environmental versus personal benefits”, Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-20. ISBN 1877040819 (2010) [Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/66202
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