| Morrish, S and Miles, M and Deacon, J, “Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship”, Journal of Strategic Marketing, 18 (4) pp. 303-316. ISSN 0965-254X (2010) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Strategy, management and organisational behaviour |
| Research Field | Entrepreneurship |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/67706 |
| Digital Object Identifier | doi:10.1080/09652541003768087 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 110 |
| Number of Downloads | 9 |
