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Miles, M and Darroch, J, “Large firms, entrepreneurial marketing and the cycle of competitive advantage”, European Journal of Marketing, 40 (5-6) pp. 393-400. ISSN 0309-0566 (2006) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupStrategy, management and organisational behaviour
Research FieldOrganisational planning and management
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/67830
Digital Object Identifierdoi:10.1108/03090560610657804
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Number of Times Cited131
Number of Downloads13