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O'Cass, AG and Weerawardena, J, “A resource based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing”, Marketing Theory, 9 (2) pp. 189-209. ISSN 1470-5931 (2009) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupStrategy, management and organisational behaviour
Research FieldCorporate governance
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldManagement
Visit Item on eCitehttp://ecite.utas.edu.au/68125
Digital Object Identifierdoi:10.1177/1470593109103066
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Number of Times Cited30
Number of Downloads11