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Research Output Details
O'Cass, AG and Weerawardena, J, “A resource based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing”, Marketing Theory, 9 (2) pp. 189-209. ISSN 1470-5931 (2009) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Strategy, management and organisational behaviour |
Research Field | Corporate governance |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Management |
Visit Item on eCite | http://ecite.utas.edu.au/68125 |
Digital Object Identifier | doi:10.1177/1470593109103066 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 30 |
Number of Downloads | 11 |