| O'Cass, AG and Griffin, D, “Antecedents and consequences of social issue advertising believability”, Journal of Nonprofit and Public Sector Marketing, 15 (1/2) pp. 87-104. ISSN 1049-5142 (2006) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68135 |
| Digital Object Identifier | doi:10.1300/J054v15n01_05 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 38 |
| Number of Downloads | 13 |
