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Research Output Details
| O'Cass, AG and Ngo, L, “Balancing external adaptation and internal effectiveness: Achieving better brand performance”, Journal of Business Research, 60 (1) pp. 11-20. ISSN 0148-2963 (2007) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68136 |
| Digital Object Identifier | doi:10.1016/j.jbusres.2006.08.003 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 75 |
| Number of Downloads | 10 |