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Weerawardena, J and O'Cass, AG and Julian, C, “Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance”, Journal of Business Research, 59 (1) pp. 37-45. ISSN 0148-2963 (2006) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/68138
Digital Object Identifierdoi:10.1016/j.jbusres.2005.02.004
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