Web Access Research Portal

Research Output Details

O'Cass, AG and Ngo, L, “Market orientation versus innovative culture: Two routes to superior brand performance”, European Journal of Marketing, 41 (7/8) pp. 868-887. ISSN 0309-0566 (2007) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/68155
Digital Object Identifierdoi:10.1108/03090560710752438
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Web of Science® Source URLView the full record on Web of Science®
Web of Science® Citing URLView the list of citing articles on Web of Science®
Web of Science® Related URLView the list of related articles on Web of Science®
Number of Times Cited147
Number of Downloads31