O'Cass, AG and Pecotich, A, “Political opinion leadership and electoral behavior”, Journal of Nonprofit and Public Sector Marketing, 14 (1) pp. 285-307. ISSN 1049-5142 (2005) [Refereed Article] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing research methodology |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/68157 |
Digital Object Identifier | doi:10.1300/J054v14n01_16 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Number of Times Cited | 7 |
Number of Downloads | 5 |