| Grace, D and O'Cass, AG, “Service branding: Consumer verdicts on service brands”, Journal of Retailing and Consumer Services, 12 (2) pp. 125-139. ISSN 0969-6989 (2005) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68158 |
| Digital Object Identifier | doi:10.1016/j.jretconser.2004.05.002 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 116 |
| Number of Downloads | 30 |
