| O'Cass, AG and Choy, E, “Studying Chinese Generation Y consumers' consumer involvement in fashion clothing and brand status”, Produce and Brand Management, Journal Of, 17 (5) pp. 341-352. ISSN 1061-0421 (2008) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68159 |
| Digital Object Identifier | doi:10.1108/10610420810896095 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 121 |
| Number of Downloads | 47 |
