| White, J and Miles, M and Levernier, W, “AACSB International and the management of its brand: Implications for the future”, Journal of Management Development, 28 (5) pp. 407-413. ISSN 0262-1711 (2009) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68605 |
| Digital Object Identifier | doi:10.1108/02621710910955949 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 19 |
