| Shepherd, D and Munilla, L and Miles, M, “Strategic sales conversations as a foundation for effective partnership selling”, Journal of Business & Economics Research, 7 (2) pp. 1-7. ISSN 1542-4448 (2008) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Strategy, management and organisational behaviour |
| Research Field | Entrepreneurship |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/68612 |
